Rufus Shinra

Rufus Shinra

President, Sir

29

Male

President of the Shinra Electricpower Company

Neutral

Father: The Late President Shinra
Mother: Unknown
Younger Brother: Evan Townshed (half brother)
Older Brother: Lazard Deusericus (half brother)

An intelligent man, many could almost claim him to be a genius. When it came to his father he carried a healthy distance toward the man: not quite cold, but neither affectionate. Between father and son, as far as Rufus was concerned, it was business. He was a privileged, spoiled child and the wants and needs of himself came before that of others. Rufus was said to be, by many, a dangerous man due to his outwardly fearless nature. He carried a mysterious air about him, which was only added upon by his quiet and thoughtful habits. He was dedicated to his goals and would do most anything to achieve it, having no remorse toward outright murder. He is driven by megalomaniac need to control the world through the company he had taken from his father, having once chosen to lead through fear. Rufus always thought ten steps ahead, taking care to plot out each route to his advantage and he perferred to sit back and watch as his minions did his work for him, as was the very core of a leader. He is given to betraying on a whim, those in his way mere fodder for his games, but those that he found useful were spared and given place in the greater scheme of his envisioned world.

Scheming and conniving, he is also cunning and patient, willing to work years to achieve a singular goal. A methodical man and great orator, he knew what to say and just how much was needed to manipulate the foolhardy. He finds weakness in failure, and in doing so he fights to limit the margin of errors of his actions, ultimately leading him to a greater change of heart when it came to the Planet. Though his personality hard, that of a businessman, he had come to genuinely carry a remorse for his selfish actions leading to the near destruction of the very world he sought to control. He was not one to act of the risks outweighed the rewards, and in this case it did. Though his will to control the world through his company did not change, he has come to understand that fear was not the way and now uses his money to help rebuild the world under the claim of Shira.

Rufus had taken part in his father's executive meetings concerning strategy and other critical Shinra management. He had access to his father and resources like no other. He was a child of privilege and has a dangerous mind many saw at an early age, recognizing the manifesting nature. He wanted nothing more than to take control of the company his father built with money and greed. Without care for the Planet or the company's fate, the young man spent a great deal of his finances in feeding the terrorist group known as AVALANCHE. When finally caught by the Turks he was used as a bargaining chip to save their commander, Verdot, and daughter Elfè who was the AVALANCHE leader. When they failetoand Rufus is rescued, he saves the Turks bound for execution by flaming they had done their duty and executing the terrorists. Rufus is never charged as a traitor for having been the one to feed information to enemies, but instead was put under house arrest in the Turk headquarters in Junon.

Some time later, after his proclaimed 'extended business trip' in Costa del Sol, he was promoted to vice president. It was only after his father's murder would he be able to take his rightful place as President. He was determined to control the world through fear and not waste a single gil on the common man. A true child of privilege, unable to see the people that carried him upon high. He had met Cloud and his companions in passing. He showed no fear facing a self-proclaimed failure of an Ex-SOLIDER, scattered members of AVALANCHE and the remain. His conquest led him elsewhere. He sought to follow Sephiroth's footsteps and head toward a new world, unsatisfied with the one his father left him. But his obsession left him blind to the ruin in the General's wake. People slowly began to lose their fear of the all mighty Shinra, who could not stop the ravaging terror of the former General. Meteor had forced the President to act: WEAPONs erupted from the belly of Planet when he had thought he found his Holy Land. He had thought he accomplished what his father could not in all his years. He turned the money and weapons built by his father to conquer and turned them toward destruction, but the Makou sapping Sister Ray would do far more than enrage a WEAPON or destroy a barrier, it was a result that caused great backlash in the Planet. Diamond WEAPON turned its rage onto the one who endangered the Planet: Rufus himself.

The man would barely escape. A tunnel, something he had made mention to his father at the age of five: would come to save his life. But his life was something he now barely clung to. Injured and upon death's door, the executive would find himself in Kalm, recovering. He was soon discovered and taken hostage by a former lieutenant of the Shinra army: Mutten Kylegate. There he was interrogated. He would once again draw these situations to his advantage and tell them of his plans to construct Edge on the outskirts of Midgar, using the fallen and rotting metal as a framework. Giving the the pass code to the building resources, they got to work, while the injured Rufus was cared for by a former assistant to Hojo: Kilmister. Kilmister told him of some of Hojo's old research and the connection of Geostigma to Sephiroth. Kilmister tells Rufus that there is a way to create a being even stronger than Sephiroth. Kilmister was later killed in vengeance by a man named Judd. Mutten Kylegate was intent on having Edge self governed, but is killed soon after work is complete. Rufus ordered the Turks to retrieve Jenova's head so that none could use it for the intent Kilmister held, but his intentions always remained hidden. The danger Rufus held was always remaining ten moves ahead of your adversary.

It only took one act of kindness to keep the Turks loyal to him, and it would require many more to earn back the trust of a people who now feared him and his precious company. He built a memorial in the center of Edge to solidify his presence and show that not only could they not forget the err of humanity, but that it had been Shinra who helped rebuilt. His remorse was true, but it was not over the gentle lull of heroics, but failure. Rufus hated to lose and having been unable to find The Promised Land, having been unable to protect Midgar and having lost everything he took from his father left him to depend on the predictable heroics of the only one left capable of destroying this dream that noe haunted the Lifestream. He had to admit he failed, so he would piece it back together and place Shinra back where it belonged. He kept Jenova's head close to him at all times. He pulled the strings of the puppets and orchestrated, to the best of his ability, the meeting of two mortal enemies and allow for human nature to take its course. By the end of it all he was healed of the painful Geostigma, no longer needing to use the diluted SOLDIER stimulant to dull the pains. He had seen it first hand: these monster wrought of Terra corrupt. It could not continue. How could the live on a dying planet? It had been three years since Meteor Fall and still mankind had little to carry on. Fear did not control the, it only served to create paranoia when true fear rained down from the heavens.

A year later he would spend that money to rebuild Planet and change his company. There was no use in a company if there was no Planet. There were other means of energy: he would find them. There were other means of control: he would find it. He would return to his roots and stand in the shadows: paying the common man, supporting the World Regenesis Organization. This time he was aware, fully, of the impact he was having on Planet. Ignorant bliss can only provide so much solace.

"But, I do things differently. I'll control the world with fear."

"The Nightmare returns..."

"I'd never keep a secret, not from a comrade"

The sunrise over Edge was a solemn feeling. It was out of place, a wisp being swallowed up by the shadow of the fallen Empire that was once my Father's, and had become my own. To think that such a series of unfortunate events would have led me to this place. Standing here in what will soon be the new Shinra Headquarters, now just a conglomeration of twisted steel and metal plates, would be the new beacon, a new symbol to prove to people the power Shinra holds can also be benevolent. There are many times where I stand here in the twilight: the moment before the remnants of daylight are whisked away be the night. I watch as the blood crimson skies set ablaze these metal structures lining this barren landscape, a reach of stark black stone far from the lush plains of Kalm. A more primitive man would have surely been unable to appreciate the beauty of such a sight. Here I stand enlightened by it, driven by the boiling heat shedding into to cool eve. An empire my father had built, had spent his life drawing up from his old man. I was to be damned to follow that hellish life of sleeplessness and struggle. There were none on that board of directors he kept that were the least bit competent. And though some held their usefulness, others were better left in the rubble of Midgar. I lament, not for the losses suffered, but the failures incurred. We had lost far more than we had earned. It was as if we were taken back to a time before Makou energy. Even if, now, do I support Tsueti's ideals, it is only because his incur the least amount of risk on my goals.

Fear never would have worked.

I earnestly underestimated the weakness of humans. Perhaps this was why the Ancients were truly gone: because they could not have fled from the weak nature of thier culture. If we were to raise again, we could not be the same. We had to change.

A gust of wind caught my jacket, a soft rumbling sound of contentment murmurs from Dark Nation. Looking back the hound lays at rest by my makeshift work space. A hot, cup of coffee, has since gone warm on my desk, beneath it several papers needing to be approved and notarized. To think that this Regenesis plan was truly effecient, but it was only so with my fundings. This was why Shinra had to remain. Without that money society would fall. Without Shinra we would resort to once again having Chocobos tug carts across the monster riddled swamps and lay victim to the rogue machines of past failures of an olde world.

Here I could be with my thoughts for a time.

No Turks, no queries, just Dark Nation and I.

I listened to the rancor of horns and engines burning along the streets below. The scurrying steps of the common man as they struggled to put food on the table. It was here that I would rebuild a greater empire. Mount Corel has more than just Makou, a new gold in which to profit from. It was our job to provide energy for the people, but we provided much more and would continue to. If any threats stood opposed to it, they would be eliminated. For now my only goal was to see my world grow, survive, under the continued leadership of the Shinra name. This was why I truly admired sunsets. The inspiration they invoked was truly brilliant.

Turning from the open wall, from the rattling sounds below, I returned to my desk, papers neatly laid out for me to work on. Sitting down, I would feel the cool leather of my chair press against my back. Dark nation was at my feet, his head moving to rest on my shoes. He was the only I trusted. None other were more loyal than dogs, but even they would feast from your flesh, given starvation. It was why I kept the Turks close, kept them fed. A true follower would never bite the hand that feeds it. Deciding it was much too hot, I would slowly unbutton my overcoat, than jacket, laying them over the back of my chair. Leaning back I would gladly allow the thinner layer of clothing to take in the cool feeling. There was much to deliberate, but what was important was rebuilding everything. A people did not follow a leader that gave them nothing, and if I was to have an empire, I had to settle into this role, because a unified people would willingly fight wars and die for their planet. I still sought the Promised Land, but this time I would do so, correctly. Leaning forward I reached for my coffee mug, only to feel the chill of the ceramic cup against my bare fingers. Setting it down again I pressed my fingers to my forehead, sighing.

My inspiration was now as cold as my coffee....

Listlessly leaning back I flicked my pen from my desk in irritation.

It was really too hot to think about these sort of things right now anyway, not without coffee.

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